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Think of a product description like an in store sales person. A person good at their job will make your want to buy the product. How? By being enthusiastic! They don’t just recite the features and expect you to buy it.
Yet, so many online stores do just that. They simply list out features or, even worse, they don’t even provide a description.
Putting a bit of effort into every product shows you care. It shows you’re an expert on this item and you believe in it so much that you have to talk about it.
The following are stores that have used the product description to either tell a story, use descriptive words, make you laugh or keep you engaged in what they have to say.